Showing the world what’s really inside ultra proccessed foods.

To do just that we made a twist on something familiar: A cooking class.
A fifth-grade class were asked to cook
an not just any lasagna, but an ultra proccessed one.

In four days the campaign film had:

+7,6K likes.

+170 comments.

+300 reposts.

+6.900 shared in messages.

Thanks to everyone involved!

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Malika

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Is it your or big tobacco talking?